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6Sense / Slintel

In sales, information is key. Gathering and using data effectively can determine the outcome of a deal. Top sales organizations focus on collecting account and buyer data to gain valuable insights that lead to winning deals.

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With the sales intelligence platform, sales users can easily access and uncover vital information about their prospects. This means they have all the relevant details at their fingertips, enabling more informed and effective outreach.

My Role

While at 6Sense, I was a member of a 5-person design, team led by a Principal Designer, focusing on the Sales Intelligence Platform.

In this role, I assumed ownership of the Chrome Extension and Quick Views feature projects. My team worked in close collaboration with a design system team, and our efforts were overseen by VP of Product Design & Research, Ashish Krishna.

In addition, I played a crucial role in leading the transition from our old design system to a new one and seamlessly integrating Slintel’s data with 6Sense post acquisition.

Competitive Research

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Undestanding Our Users

I initiated my research on the platform alongside the interview process at 6Sense. Throughout this process, I had the privilege of meeting with several highly experienced designers who had been instrumental in shaping the platform. As an integral part of the company culture, I was introduced to various design managers during my rounds, each of whom provided valuable insights into the platform’s nuances and the challenges it aimed to address.

Upon joining the team, I was assigned to a specific product area, which happened to be the Sales Intelligence Platform. This allowed me to dive deep into understanding the platform’s users. To gain comprehensive insights, my research encompassed:

Solutions Walkthrough (Personas + UI Screens)

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⬆️ Primary Persona: BDR (Business Development Representative).


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⬆️ Hot Accounts Dashboard. brd_persona_pic


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⬆️ Dashboard . brd_persona_pic


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⬆️ Chrome Extension . brd_persona_pic


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⬆️ Chrome Extension . brd_persona_pic


Learnings

During my brief tenure at 6Sense, I gained valuable insights into the needs and behaviors of sales users. Working with a diverse design team spread across four continents was a rewarding experience, and I’m grateful to my exceptionally talented colleagues for their support in my professional growth.